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RM Google Panda Algorithm
Google typically modifies their search-engine algorithms well over 500 times a year, with major and minor adjustments to keep ahead of unscrupulous website developers that are trying to game the system. Some of the major updates Google puts out are what are sometimes referred to as sub-algorithms, like Panda.
Some Search-Engine Basics
The problem Google faced was web developers just used the terms, known as “keywords,” without providing any valuable, or even relevant, content on their website just to attract users to their websites. Before Google launched Panda it was not uncommon for a user to type “apple pie recipe” in the search box and come up with pages of result that had the word “apple” somewhere on the website, irrelevant of having a recipe for pie.
However, the problem still remains that many web developers are just as smart as the Google employees who write the algorithms. So Google will launch an update, the web programmers will figure out a way around it, Google writes a new algorithm and the sequences starts again.
Each time Google puts out an update the new algorithm becomes more sophisticated to take the entire content of the website into account, matching the context of the website to the context of the search term. The latest Panda update targets and removes irrelevant and redundant content, often called spam, from Google’s index, so the low-quality pages will no longer be shown in the search results. The main thing to take away from understanding how Panda works is that low-quality and unoriginal content will be downgrade by Google.
Other algorithms Google uses to target low-quality websites are:
• Google Hummingbird: Calculates the search-user’s “intent” when using long key phrases.
• Google Pigeon: Gives preference to business in the user’s local area.